![]() One of the network's most popular Hindi general entertainment channel (GEC) Zee TV is not part of a bouquet and has been priced at Rs 22. "Each bouquet constitutes a mix of channels, including GEC (general entertainment channels (GEC), movies, news, music and lifestyle genres," Das said. Zee's, Chief Revenue Officer–Affiliate Sales, Atul Das, said under the new pricing, premium English channels like Zee Cafe and &flix would continue to be available in as a separate bouquet. NTO 2.0 also lowers the price cap on channels in a bouquet from Rs 19 a channel to Rs 12. ![]() ![]() Under the new order, there is no price cap on channels that are outside a bouquet and are sold only a la carte. The new prices are expected to kick in from December 2021, which analysts say can adversely impact subscription and advertising revenues. Zee Entertainment, Sony Pictures Networks India (SPNI), Star India and Viacom18 have come out with new prices after the Telecom Regulatory Authority of India (TRAI) asked broadcasters for a compliance report on NTO 2.0. Several broadcasters have begun releasing new prices for channels as well as bouquets in line with the Bombay High Court order that in June upheld the New Tariff Order (NTO), 2020. ![]() ![]() NTO 2.0: Zee, Sony announce new channel pricing but will it help broadcasters? ![]()
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